As a multi-disciplinary creative studio, we work closely with artists, creative directors, brands and entrepreneurs and help them achieve their goals by defining and executing creative solutions across media.

Follow Us

Copyright 2016 Common Space Design LLC All Rights Reserved



Lumeria is defined by its unique on-property features: a roster of acclaimed healing art practitioners, massage therapists, yoga masters, a farm to table restaurant, and a unique location away from the beaches in up-country Maui. Upon the changing hands of ownership and management, there became a need to update the brand image of the property to reflect contemporary sensibilities.


Designed by Honolulu architect H.R. Kerr in 1910, Lumeria holds a special heritage. As the oldest wooden structure on Maui, its first incarnation was as the original Fred C. Baldwin Memorial Home, erected by its namesake’s sugar cane family. Initially designed to house aging plantation laborers who dedicated much of their lives to cultivating the cane fields, the property and buildings have been used for a range of purposes since the early 1900s, including World War II military housing, and as a dormitory for the nearby Maunaolu Women’s College in the 1960s and 1970s. By honoring the site’s past while implementing innovative, aspirational design, Lumeria Maui was born as a uniquely beautiful destination on the Hawaiian islands.


Common Space came on to refresh the existing brand by creating a new design direction from ground up to reflect a contemporary lifestyle brand centered around educational retreats. We started by providing a naming consultation for the vertical brands on property (a farm to table restaurant and spa), designed a brand guidelines book, art directed a few photo shoots, a new website, marketing materials, merchandise and more. 

  • Lumeria Graphic Style Guide (cover)




    An educational retreat


    Property overview with aerial photography